CHOOSE YOUR CIRCLE
A pathway for everyone — new sneaker wearers,
those ready to recycle, and even the uninitiated.
Super Circle Unpacked
SuperCircle is the next phase in our commitment to circularity: ensuring that every pair of Thousand Fell is recycled and reused in our supply chain.
HOW IT WORKS
Our new recycling program is the first of it's kind — we’ll take back your old TFs, recycle them into new shoes, and reward you — making it easier than ever to skip a trip to the landfill.
Pledge to recycle your sneakers upon purchase & join SuperCircle to follow along.
Earn back your $20 recycling credit for your materials when you recycle your TFs.
Track your sneakers’ recycling journey and follow along.
We believe that textile waste is the biggest problem facing the retail industry in the next decade, and we are working to fix it. Shoes are one of the most wasteful product categories. They’re difficult to safely donate to a second user –– leaving 97% of footwear headed straight to landfill. Why is this bad? Landfills are directly impacting the soil and water qualities of lower income communities –– and shoes are sending plastics, rubbers, chemicals, and carcinogens straight into these areas.
OUR TECH SOLUTION
We aren’t about setting abstract goals for 10-20 years down the line. We’re building a fully transparent recycling program with SuperCircle.
Circular design principles inform new age footwear manufacturing and sustainable material development that allow for sneakers to be pulled apart and recycled.
A U.S.-based recycling system and supply chain allows TF to effectively create clean materials feeds that can be recycled.
CLOSING THE LOOP
By recapturing as much of the fiber as possible to put back into our supply chain, worn TFs are used to create new TFs.